The blockbuster movie "Dark Knight" was the biggest hit in theaters this year. The outstanding performance of Heath Ledger and his untimely death have created a mystique that is expected to make it the best selling DVD and Blu-Ray film of the year.
Warner Bros is pushing hard on promotions to reap more profits that took in over $530 million in the box office. The DVD sales has already translated in over 3 million copies of “The Dark Knight” sold in the United States, Canada, and the United Kingdom on Tuesday, its first day of release. Twenty five percent of these sales were Blu-ray. It is projected to exceed the record-breaking 7.2 million DVD and Blu-ray debut week for “Iron Man.”
The film’s success at the retail level is likely to improve if it garners significant Academy Awards nominations. Though “The Dark Knight” is widely considered a frontrunner in the race for the Best Picture and Best Director awards, the picture only received one Golden Globe nomination — a posthumous nod to Heath Ledger’s supporting role as The Joker. This could only be a bump in the road to Oscar glory, though, as the tastes of the Hollywood Foreign Press Association and the Academy of Motion Pictures Arts and Science have diverged significantly in the past. The Academy is more likely to reward The Dark Knight’s enormous commercial success in a time of economic uncertainty.
Despite blockbuster success of “The Dark Knight” in theaters, industry analysts are closely monitoring the movie’s sales in the home video market in order to take the temperature of the audience’s willingness to spend in the midst of a recession. Though sales of DVDs and Blu-ray discs have dropped 5 percent in the past year, the market remains strong relative to other sectors of the retail economy.
Warner Bros is pushing hard on promotions to reap more profits that took in over $530 million in the box office. The DVD sales has already translated in over 3 million copies of “The Dark Knight” sold in the United States, Canada, and the United Kingdom on Tuesday, its first day of release. Twenty five percent of these sales were Blu-ray. It is projected to exceed the record-breaking 7.2 million DVD and Blu-ray debut week for “Iron Man.”
The film’s success at the retail level is likely to improve if it garners significant Academy Awards nominations. Though “The Dark Knight” is widely considered a frontrunner in the race for the Best Picture and Best Director awards, the picture only received one Golden Globe nomination — a posthumous nod to Heath Ledger’s supporting role as The Joker. This could only be a bump in the road to Oscar glory, though, as the tastes of the Hollywood Foreign Press Association and the Academy of Motion Pictures Arts and Science have diverged significantly in the past. The Academy is more likely to reward The Dark Knight’s enormous commercial success in a time of economic uncertainty.
Despite blockbuster success of “The Dark Knight” in theaters, industry analysts are closely monitoring the movie’s sales in the home video market in order to take the temperature of the audience’s willingness to spend in the midst of a recession. Though sales of DVDs and Blu-ray discs have dropped 5 percent in the past year, the market remains strong relative to other sectors of the retail economy.
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